We looked closely at the growth of smartphone and tablet adoption, the platform wars, and how consumers are actually using their devices.Weve posted the deck here. We hope you enjoy it.
You had to ask, huh?
On some level, it’s too crude a question to take very seriously. There are just too many ways to define “winning,” and neither platform leads in every area. But here’s the closest thing to an objective answer I can manage: Android, if you’re talking about market share; iOS, if you mean financial success. So far, this is a strikingly different market than the PC business back in the 1990s, when market share translated directly into financial success.
CI professionals have expertise in data, technology, and analytics — all important ingredients of personalisation. But to make the analytically driven personalisation work, they must :
· Prioritize what to personalize. Marketers have a massive choice of assets to personalize for the customer — web pages, product and service recommendations, email, dynamic prices, discounts and offers, and marketing and advertising messages. Prioritize what to personalize by:
1) distilling the intended outcome, such as improving online shopping experience or improving discount redemption rates, and 2) looking back at A/B tests for clues to positive customer responses that explicitly show how an offer or piece of content worked better than others.
- Estimate customer’s expectation of personalization. Thanks to Amazon-like shopping experiences, customers expect a higher degree of personalization from digital channels than other channels. Before embarking on a significant technology investment for personalization, understand the level of expectations from customers though preference surveys, feedback forms, and even face-to-face interactions.
- Distinguish between known and unknown attributes. Successful personalization depends to a very large extent on using known data about personal preferences and behaviors of existing consumers. But when targeting prospects, firms need to rely heavily on analytics to build proxies for the unknown attributes of prospects. For example, this might mean judging a user’s interests based on recently visited websites or based on other known details that are similar to those of existing customers. With every accepted or rejected offer, prospects are giving more clues about their preferences.
- Understand the level of analytical complexity. The analytics complexity to execute personalization ranges from basic segmentation to real-time self-learning personalization. The level of sophistication in personalization depends on where the firm is in its analytics and technology adoption. For instance, to achieve real-time, self-learning personalization, the
firm must already have an advanced data infrastructure that seamlessly ties all customer and prospect data together. Work backward from what personalization is supposed to drive and then choose the appropriate analytical methodology.
- Choose the interaction context. The interaction context is the channel, either inbound or outbound, though which the customer or firm initiates a contact. To orchestrate cross-channel personalization, stitch the various channel deployment technologies together by evaluating the integration capabilities of single-channel vendors, such as Adobe Omniture, Baynote, or X Plus One, and multi-channel vendors, such as FICO, IBM Unica, Infor, or SAS.
1. Pride and Prejudice: Jane Austen
2. To Kill a Mockingbird: Harper Lee
3. Harry Potter series: JK Rowling
4. Wuthering Heights: Emily Bronte
5. Jane Eyre: Charlotte Bronte
6. Nineteen Eighty-Four: George Orwell
7. The Lord of the Rings series: JRR Tolkien
8. The Book Thief: Markus Zusak
9. The Hobbit: JRR Tolkien
10. The Great Gatsby: F Scott Fitzgerald
11.. The Kite Runner: Khaled Hosseini
12. The Hunger Games series: Suzanne Collins
13. The Time Travelers Wife: Audrey Niffenegger
14. The Chronicles of Narnia series CS Lewis
15. Of Mice and Men: John Steinbeck
16. Birdsong: Sebastian Faulks
17. His Dark Materials series: Philip Pullman
18. The Gruffalo: Julia Donaldson+ Axel Scheffler
19. The Catcher in the Rye: JD Salinger
20. Life of Pi: Yann Martel
Dont build an app based on your website. Build the app that acts as if websites never existed in the first place. Build the app for the person who has never used a desktop computer. Because theyre coming. Soon.
Agile methods are solidly in the mainstream, but that popularity hasnt been without its problems. Organizational leaders are complaining that theyre not getting the benefits from Agile they expected. This article presents a model of Agile fluency that will help you achieve Agiles benefits. Fluency evolves through four distinct stages, each with its own benefits, costs of adoption, and key metrics.
Dropzone makes it faster and easier to get things done on your Mac
Drag a file onto the menu item and your fully customizable grid of destinations flies smoothly out using core animation.
Drop the file onto a destination and Dropzone will take care of the rest. Whether you’re installing an app, uploading a file to an FTP server or sharing your photos on Flickr.