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CI professionals have expertise in data, technology, and analytics — all important ingredients of personalisation. But to make the analytically driven personalisation work, they must :
· Prioritize what to personalize. Marketers have a massive choice of assets to personalize for the customer — web pages, product and service recommendations, email, dynamic prices, discounts and offers, and marketing and advertising messages. Prioritize what to personalize by:
1) distilling the intended outcome, such as improving online shopping experience or improving discount redemption rates, and 2) looking back at A/B tests for clues to positive customer responses that explicitly show how an offer or piece of content worked better than others.
- Estimate customer’s expectation of personalization. Thanks to Amazon-like shopping experiences, customers expect a higher degree of personalization from digital channels than other channels. Before embarking on a significant technology investment for personalization, understand the level of expectations from customers though preference surveys, feedback forms, and even face-to-face interactions.
- Distinguish between known and unknown attributes. Successful personalization depends to a very large extent on using known data about personal preferences and behaviors of existing consumers. But when targeting prospects, firms need to rely heavily on analytics to build proxies for the unknown attributes of prospects. For example, this might mean judging a user’s interests based on recently visited websites or based on other known details that are similar to those of existing customers. With every accepted or rejected offer, prospects are giving more clues about their preferences.
- Understand the level of analytical complexity. The analytics complexity to execute personalization ranges from basic segmentation to real-time self-learning personalization. The level of sophistication in personalization depends on where the firm is in its analytics and technology adoption. For instance, to achieve real-time, self-learning personalization, the
firm must already have an advanced data infrastructure that seamlessly ties all customer and prospect data together. Work backward from what personalization is supposed to drive and then choose the appropriate analytical methodology.
- Choose the interaction context. The interaction context is the channel, either inbound or outbound, though which the customer or firm initiates a contact. To orchestrate cross-channel personalization, stitch the various channel deployment technologies together by evaluating the integration capabilities of single-channel vendors, such as Adobe Omniture, Baynote, or X Plus One, and multi-channel vendors, such as FICO, IBM Unica, Infor, or SAS.
1. Pride and Prejudice: Jane Austen
2. To Kill a Mockingbird: Harper Lee
3. Harry Potter series: JK Rowling
4. Wuthering Heights: Emily Bronte
5. Jane Eyre: Charlotte Bronte
6. Nineteen Eighty-Four: George Orwell
7. The Lord of the Rings series: JRR Tolkien
8. The Book Thief: Markus Zusak
9. The Hobbit: JRR Tolkien
10. The Great Gatsby: F Scott Fitzgerald
11.. The Kite Runner: Khaled Hosseini
12. The Hunger Games series: Suzanne Collins
13. The Time Travelers Wife: Audrey Niffenegger
14. The Chronicles of Narnia series CS Lewis
15. Of Mice and Men: John Steinbeck
16. Birdsong: Sebastian Faulks
17. His Dark Materials series: Philip Pullman
18. The Gruffalo: Julia Donaldson+ Axel Scheffler
19. The Catcher in the Rye: JD Salinger
20. Life of Pi: Yann Martel
Dropbox is about to add a great new feature to make photo-sharing a lot easier. It’s called Albums, and it lets you group together photos from anywhere in your Dropbox folder structure and share them as a single album. The service is currently in beta testing, but if you have an Android device the most recent update also contains a version.Let’s take a look at how it works on your Mac.
Without the use of a camera Portland-based artist Jim Kazanjian sifts through a library of some 25,000 images from which he carefully selects the perfect elements to digitally assemble mysterious buildings born from the mind of an architect gone mad. While the architectural and organic pieces seem wildly random and out of place, Kazanjian brings just enough cohesion to each structure to suggest a fictional purpose or story that begs to be told. You can see much more of his work over on Facebook, and prints are available at 23 Sandy Gallery.
To stress the importance of malaria research, Bill Gates famously unleashed mosquitos on the audience in the first of his three TEDTalks. So which talks jolted him into action? When we asked Gates to curate a list of his favorites, his response was, “There are too many to pick, really.” Here, he makes an attempt.
Basecamp’s exclusive single-page projects keep everything organized
With an entire project on one page, nothing gets lost and your team always knows where things are. A Basecamp exclusive.
Gamification is hot right now. More and more startups and established brands are building mobile apps and platforms that offer awards, badges and other fun ways to reward and recognize influencers. It’s a great way to build a community organically around a product or service and impact customer retention.But like any shiny new marketing strategy, gamification won’t necessarily yield more sales — or better engagement — unless it’s applied thoughtfully, in a way your users can relate to.
As a prelude to its reopening 13 April 2013, one of the world’s leading museums, the Rijksmuseum in Amsterdam, will launch Rijks Studio, a ground-breaking new online presentation of 125,000 works in its collection which will go live today. Rijks Studio invites members of the public to create their own masterpieces by downloading images of artworks or details of artworks in the collection and using them in a creative way.