For Yahoo, IntoNow fills out mobile part of TV strategy | ZDNet

Yahoo on Monday acquired IntoNow, a company that makes social TV check-in software, to fill out its portfolio as it tries to garner television ad dollars.Here’s how IntoNow works. With an app you can tap a green button when watching TV. That app identifies the show and then you can share with friends on Twitter and Facebook.

via For Yahoo, IntoNow fills out mobile part of TV strategy | ZDNet.

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