HOW TO: Use Google Analytics

Whether you built a personal site from the ground up or oversee digital strategy for a huge corporation, many of us are managing a web presence these days.There are millions of websites out there, and tracking how people are getting to your site and what’s performing well is a must for being competitive in the online market.Google Analytics makes it easy for anyone managing a site to track and analyze this data. It’s a powerful, free tool that can answer a variety of questions for a wide range of users. Wondering which keywords resonate with visitors? Need insight on what design elements might be turning people away?Here’s how you can start answering the website questions that have been keeping you awake at night.

via HOW TO: Use Google Analytics.

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